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UOA 36 - Business and Management Studies

London South Bank University

RA5a: Research environment and esteem

This submission is from the Faculty of Business, Computing and Information Management (BCIM) established in 2003 from the merger of the Business School and the School of Computing. The resulting restructuring involved some staff changes but there have been strong elements of research continuity; in particular there has been strengthening of support for two existing research centres which are the focus of this submission and within which most research is organized: the Centre for International Business Studies (CIBS) and the Ehrenberg Centre for Research in Marketing (ECRM). The restructuring acted as a catalyst for new impetus and directions in research with a stronger focus on business relevance. The last few years have seen an acceleration of research activity and research in Business and Management (B&M) is now on an upward trend. Over and above the submitted staff there are some 10 additional people, including younger staff, whose research is developing steadily.

Over the assessment period, submitted staff have generated research outputs totalling: 4 books (two sole authored); 26 articles in refereed journals and 41 in electronic and professional journals; 23 chapters in books; 12 reviews and over 200 national and international presentations. Since 2001 research income from external grants and contracts has exceeded £1.45m and submitted staff have been involved in 16 PhD completions.

The Centre for International Business Studies (CIBS)

This Centre was established in 1992 (www.lsbu.ac.uk/cibs) with the aim of fostering excellence in research, PG teaching and consultancy in the field of International Business. Its multidisciplinary approach encompasses work in most of the Faculty’s B&M subjects.

CIBS is managed by a Director (Ietto-Gillies) and Deputy Director (Rigby) who in turn report to the Faculty Research Committee. Membership of CIBS comprises: (i) LSBU academics who are research-active: a current total of 14 staff; and (ii) members external to the University who are prominent researchers and have research links with the LSBU and who contribute as advisers, supervisors, guest lecturers or referees for the CIBS research papers.  

The following research is undertaken within CIBS. In economics, Ietto-Gillies works mainly on International Business and Transnational Companies and on innovation; she has also contributed to methodology of economics and political economy issues. She works closely with Ardy whose research on the EU and European integration started originally in collaboration with Prof. Iain Begg (now at LSE).  In the human resources area, organisational dynamics and comparative employment relations, including work on SMEs, are researched, respectively, by Myers and Rigby. The financial aspects of SMEs are the focus of Jarvis’ research.

The Centre organizes a programme of Research Seminars and Guest Lectures. The former offers an opportunity for research-active academics and PhD students at advanced stages of research to present and discuss their work and to attend presentations by outside speakers. The lectures are a vehicle for notable researchers and experts from other universities or research institutions to present their work to academic staff and postgraduate students. Speakers have included: Karl Sauvant, UNCTAD, 2001; DeAnne Julius, Bank of England Monetary Policy Committee and RIIA, 2002; David Mayes, Bank of Finland, 2005; Patrick Barwise, 2007.

CIBS has been publishing a Research Working Papers (RWP) series since 1992. This provides academic staff with a vehicle for early dissemination and initial feedback prior to their submission to journals. Most papers have later been further developed and published in academic journals as indicated on the web site. The papers are refereed via the CIBS internal and external members and edited by the Director. Last year the RWPs website received 1887 visits.

Within the Faculty, the Centre has also been exercising a development role in relation to academic staff in the Business and Management area. The Director and Deputy Director of CIBS provide personal support to staff engaged in research on a one to one basis: in particular, the Director meets all new staff on arrival and then on a regular basis to discuss and review their research.

International impact

The CIBS is the focus of much national and international research activity and collaborations. It has research links with universities in Urbino, Turin, Perugia, Castellon, Madrid, Essex, Sussex, Birkbeck. An institutional agreement for research collaboration has been reached between the CIBS and the Institute of International Economics, University of Valencia.

These networks have led to visits from several international academics including the following professors:  Giovanni Balcet, University of Turin (2005); Antonello Zanfei, Urbino University (2004-05); Celestino Suarez, University Jaume I, Castellon (2004); Jaime Bonache, Carlos III Madrid.

CIBS’s institutional networks are supplemented by much international research involvement at the individual level. For example, Rigby has collaborative research links with academic and business institutions in Spain and Ireland and is a member of the Spanish National Evaluation Agency (ANEP). Ardy was joint Chair of EUSA 2001-5. He made presentations to the Foreign and Commonwealth Office, 2002; to the Polish Minister of Economy, Jaroslaw Pietras, 2001; and to the Hungarian Embassy, 2001.

Ietto-Gillies was invited to contribute to three EC FP7 research proposals in 2007 led by: College d’Europe, Bruges; University of Urbino; and UNU-MERIT, Maastricht. She is Panel Chair on ‘Theories of TNCs and innovation’ at the EIBA 2007 conference. Her 2005 book Transnational Corporations and International Production, Concepts, Theories and Effects (Elgar) is strongly endorsed by Cantwell, Dunning and Casson and used, among others, at Rutgers, Penn State, Uppsala, Madrid, Oporto, Perugia, Urbino, Catania, Turin universities. Translations:  Italian (Carocci); Japanese underway (Prof. Nakamoto Satoru, Osaka University). Her research on TNCs’ network indicators (2002 book, part II) has been analysed/developed in PhD theses by Palmer (Sweden), van Den Berghe (Netherlands), Rama (Spain) and Siklossy (Denmark). It has also been used in UNCTAD WIRs and its work on indicators of internationalization.

Jarvis is chair of the EC FIN USE expert forum; IFAC – Financial Reporting SME Task Force. He is a member of: International Accounting Standards Board (IASB) SME Advisory Group; UK Treasury Working Group on access to finance for SMEs; European Reporting Advisory Group (EFRAG); International Federations of Accountants (IFAC), Small Medium Size Practices Committee; UEAPME - Economic and Fiscal Committee; Avignon Academy; Federation Des Experts Compatables Europeens - SME Working Party.

Locations outside the UK where lectures/seminars were given include: Brugge, Blagoevgrad, Bulgaria, Kiev, Zagreb, Lille, Madison, USA, Budapest, Aviero Portugal, Nashville, Berlin, Rovinj Croatia, Plitvike, Croatia (Ardy); Geneva, Kyoto, Urbino, Madrid, Fribourg, Athens, Pavia, Torino, Varese, Rome, Brussels, Bruges, Bologna, Catania (Ietto-Gillies); Berlin, Trento, Brussels, Amsterdam (Myers); Canary Islands, Barcelona, Madrid, Valencia, Alicante, San Pablo (Rigby); Lusaka, Moscow, Islamabad, Lahore, Karachi, Warsaw, HoChiMin (Jarvis).

Consultancy/Policy advice

Most of the research in the CIBS has an applied focus and indeed the submitted academics are involved in research-related consultancy as well as in giving advice at the national and international levels to businesses, governments and relevant organizations (United Nations, trade unions, SMEs associations).

Specifically: Ardy contributed to: Experts Meeting’, Danish Embassy (with representatives from the Netherlands and French Embassies) on the UK position on Constitutional Treaty, 2007. He has been consultant on DFID Support to Ministry of European Integration, Croatia (2002-5), Ukraine (2003) and given written evidence to: House of Lords European Union Committee (2005) ‘Future Financing of the European Union’, 6th Report of Session 2004-5.

Consultancy work for UNCTAD was done by Ietto-Gillies (World Investment Report, 2004, 2007) and Jarvis (2007) who also worked for the Ministry of Finance, Czeck Republic (2004) and Barclays Bank (2006). Rigby is consultant to the Equality Authority, Ireland (2004-to date).

The Ehrenberg Centre for Research in Marketing (ECRM)

The Centre was established by Ehrenberg and Scriven in 1993 with the aim of developing and disseminating reliable marketing knowledge, based on well-grounded patterns and theory concerning consumer behaviour across many industries and countries. It reports to the Faculty Research Committee.

After Ehrenberg stepped down from his managerial role Scriven has taken over as Director. Ehrenberg is still closely linked with the Centre and continues to provide intellectual stimulus and leadership; he is consulted on research issues, supports them through discussions and contributes to ongoing developments at the centre.

The Centre is funded through some 50 corporate sponsors such as Unilever, P&G, British Airways, Coca-Cola. Participating companies gain access to an accumulating knowledge base presented in the form of reports of which over 40 are available. Summaries at:  www.lsbu.ac.uk/bcim/research/ehrenberg/reports.shtml. Major areas of expertise are: Advertising, Pricing, TV viewing, Consumer Loyalty and its implications for Brand Segmentation, Positioning and Targeting. Over fifty in-house briefings that outline research results and implications are carried out each year. During 2001-7 the Centre has published over 30 papers.

An additional three Faculty staff – not submitted - are involved in the work of the Centre. Moreover, the ECRM has a network of research collaborators within and outside the UK which include: Professor Gerald Goodhardt, former Dean of Business School, City University; Prof. Martin Collins, former Professor of Market Research, City University; Colin MacDonald, distinguished advertising commentator and researcher; Dr Malcolm Wright, Associate Professor at Victoria University, Wellington, and Professor Robert East and Dr Jay Singh, both of Kingston University.

International impact

The Centre's international involvement is evidenced by its network of collaborators as well as by presentations given outside the UK over 2001-7 in:  Cantabria, South Australia, Gent, Bangkok, Amsterdam, Toronto, New York, Melbourne, Dublin, Brussels, Prague, Adelaide, Hamburg, Johannesburg, Cape Town, Atlanta (Scriven) and in Toronto, New York, New Jersey, Minneapolis, Chicago and Detroit (Ehrenberg).

Moreover, the Centre has a permanent joint venture with the Ehernberg-Bass Institute (www.marketingscience.info/people/EBIpeople.html) at the University of South Australia, directed by Professor Byron Sharp and he and other senior staff are regular visitors.  Other international visitors include Dr Marimar de los Salmones Sanchez from University of Cantabria, Spain (for 3 months in 2005).

Consultancy

Consultancy and related research activities are at the core of the Centre’s activities. Over the period Scriven and Ehrenberg contributed over 130 seminars for companies such as Unilever, Coca Cola, British Airways, BBC, Boots, Dulux  KP, Tilda and Green Isle Foods on a variety of topics such as: Advertising Effectiveness, Positioning, Price Sensitivity, Market Structure and Consumer Behaviour. 

Research degrees

Over 2001-7, there have been 14.75 fte completions within UoA 36. Submitted staff have been involved in 16 completions within the University. When non-submitted staff are included, the involvement in completions totals 23. The current number of research students supervised by staff (submitted and non-submitted) in the area of Business and Management is 22 research students (12 FT and 10 PT).

At the University level, research degree policy and standards are handled through the Research Degrees Committee chaired by the Director of Research and supported by a dedicated administration team. This Committee delegates day to day matters of students' admissions and progression to two sub-committees focusing on Engineering, Science, and Computing, and on Social Sciences, Health and Business subjects. The University introduced a Key Skills programme in 2005 to ensure that the learning and skill requirements of all new research students were identified and addressed through a bespoke learning programme. A dedicated Key Skills co-ordinator ensures the scheme is effectively bedded-in and monitored.

The Faculty has set up its own additional developmental and monitoring system. A Director of Research Degrees Programme has responsibility for the B&M side of the programme and reports to the Faculty Research Committee. He is responsible for the appointment of the research supervisory team including the Director of Studies and up to two additional academics.

Developmental support for students includes:

  1. Access to the University Staff Development Unit courses;
  2. Annual plenary research session
  3. Presentation of on-going research at CIBS seminars
  4. Financial support for attendance at relevant conferences for students and supervisors
  5. Participation in relevant Guest Lectures and Staff Seminars
  6. Attendance at relevant ‘Master’ level units within the Faculty
  7. Opportunities to engage in teaching

The Faculty supports the programme through PhD bursaries: three are currently allocated. Students are provided with their own PC and office space within the Faculty.

Research support

At the University level a Research Committee, chaired by the Vice-Chancellor, is responsible for the strategic planning, direction and policies relating to research. Its membership includes senior representatives from each faculty.

The University has a dedicated Research and Business Development Office (RBDO) which provides a central support service for all staff seeking to identify and attract external research grants. Within the RBDO are staff dealing with the University’s Knowledge Transfer activities and the commercialisation of Intellectual Property emerging from LSBU’s research. The University Staff Development Unit (SDU) provides a variety of training courses in-house, including workshops on managing research and supervision. The SDU also offers specific research skills training and supports attendance at external courses as appropriate.

The University operates a Promising Researcher Fellowship Scheme which enables both young staff and those new to research to seek financial support of up to £15k to develop their research skills and networks. Grants enable staff to buy-out teaching time and spend up to a semester working alongside highly regarded researchers at other UK and overseas universities. In addition, the scheme also allows well-established researchers from industry and universities to work for short periods at the University alongside individuals or teams of promising researchers.

UoA 36 benefited from this scheme. During 2006 support was given for Prof. Bonache of Madrid, Carlos III University, to visit the Centre for International Business Studies for nine weeks over three periods. The visits were designed to support several staff in the Human Resources and Management Department in the development of collaborative research activity with staff from Carlos III. As a result of this initiative a number of projects have been initiated with several academics in the department. Bonache also gave a research seminar.

The University has established a promotion ladder for researchers. Within this submission Ardy was promoted Reader, two professors (Ietto-Gillies and Jarvis) have been appointed at fractional levels. Financial support is available for attendance at conferences by staff and research students.

The BCIM Faculty has its own research structures and support system in addition to those provided by the University. The Faculty Research Committee (FRC), chaired by a Pro Dean, has overall responsibility for the development of research in the relevant subjects/areas.  Its composition includes the professoriate, directors of research centres, representative of research students and an elected member from each department. A dedicated administrator supports the FRC and wider research activities. Each academic department appoints a Research Champion with the aim of encouraging and coordinating research activities. They are research-active senior staff responsible to the Head of Department.

The University has adopted a Code of Practice to govern RAE submissions, discussed at various levels, including its Diversity and Equality Committee, and approved by the Senior Management Team and Academic Board. It lays down principles for the selection of individuals to be submitted and outlines the process for consultation and decision making.

Research strategy

The Faculty views research as an integral part of its academic life. It encourages all staff to be research active or engage in scholarly activities for the advancement of their own subject areas, for pedagogic reasons and as part of their own staff development. The Faculty intends to build on its improving record with a longer-term strategy for B&M which aims to sustain a dynamic research culture that enables staff to achieve their research potential and encourages research of an international standard on a selective basis. To this end we plan to strengthen the infrastructure and management of research and to improve research training for this UoA.

Specific targets for the next five years for this UoA:

  1. To double the number of research-active staff and of RAE submittable staff. To achieve this, the following policies will be pursued: enhancement of support for Research Centres and their activities in order to improve the overall research culture; enhancement of the University Research Fellowship scheme with Faculty Fellowships; increase in the number of professorial fractional appointments; further extension and improvement of the research mentoring system.
  2. To further develop the international profile of research and collaboration.
  3. To increase research income by 30%. This will be done by: further targeting income from business and industry as well as from public funding bodies; encouragement of research-relevant consultancy; building on the University expertise in Knowledge Transfer Partnerships.
  4. Increase number of research students by 50% by: further investment in scholarships/bursaries and by increasing the pool of potential supervisors via (1) above.

 

Evidence of Esteem

Awards, Honours:

Ietto-Gillies. Fellow Royal Society of Arts; Visiting Research Professor, Management Centre, King’s College London and the Open University.

Rigby. Awarded Monica M Lee Research Excellence Award in 2004, US Academy of Human Resource Development for article on Spanish National Training Agreements.

Scriven. Awarded the Best Paper Award for “Consistent Consumer Responses to Price Changes” in Australasian Marketing Journal (2004).

Ehrenberg. Honorary Fellowship, Royal Statistical Society; Honorary Doctorate, University of South Australia.

Journals editorship and refereeing:

Ardy. Joint book review editor, Journal of Common Market Studies and member of Journal of Common Market Studies Management Board (1996-). Referee: Journal of Common Market Studies; Journal of European Integration; International Affairs; Transnational Corporations.

Ehrenberg. Member editorial board: International Journal of Market Research, International Journal of Advertising, Journal of Applied Statistics, Journal of Marketing Management, Asian Journal of Marketing, Data and Statistics.

Ietto-Gillies. Associate editor: Transnational Corporations, 2003-06; member Editorial Advisory Board Critical Perspectives on International Business (2005-). Referee activity includes:Journal of International Business Studies; Research Policy; International Review of Applied Economics; Transnational Corporations; Journal of Asia Business Studies; Journal of World Business; International Journal of Entrepreneurship and Innovation Management; International Journal of the Economics of Business; International Business Review; Contributions to Political Economy; Critical Perspectives on International Business; European International Business Academy (EIBA).

Jarvis. Member, editorial/advisory board: International Small Business Journal, Journal of Small Business and Enterprise Development; Strategic Change. Referee for: European Journal of finance; Qualitative Research in Accounting and Management; Public Money and Management;  Sociological Inquiry; Management Accounting Research; British Accounting Review; Journal of Enterprise and Innovation; Journal of Venture Capital; Accounting in Europe; International Journal of Entrepreneurial Behaviour and Research; Journal of Enterprise and Innovation Management Studies; International Small Business Journal; Journal of Strategic Change; ACCA Research Committee; BAM Conference.

Rigby. Referee: British Journal of Industrial Relations; Labor Studies Journal (US);, Journal of Common Market Studies; Industrial Relations Journal; Employee Relations; International Journal of Iberian Studies; Transnational Corporations; ESRC; Nuffield Foundation; Chartered Institute of Personnel and Development.

Scriven. Referee: International Journal of Advertising; Academy of Marketing; Australia and New Zealand Marketing Academy. Reviewer: Long Range Planning.

Invited seminars/lectures:

Ardy. European Institute, LSE, with Waltraud Schelkle, 2003; Universidade de Aveiro, Aviero Portugal, 2002; Budapest, 2002; University of Kent, Canterbury, 2001; Kingston University, 2001;  Inaugural Conference Anglo-Japanese Academy, Manchester, 2001; UACES Study Group, LSE, 2001.

Ehrenberg. New York Marketing Research Council Luncheon Club, 2001. 

Ietto-Gillies. (Accepted invitations include): Ritzumeikan University, Kyoto, 2004; Centre for Philosophy and Methodology of Science, LSE, London, 2005; Department of Philosophy, Univ. of Bologna, 2006; University of Urbino, 2006, 2003, 2002; University of Pavia, 2003, 2004, 2006; Management Centre, Birkbeck, 2005, 2004; College d’Europe, Bruges, 2005; The OU, 2005; University of Turin, 2005, 2004, 2003, 2002; University of Insubria, Varese, 2004, 2003; Management Centre, KCL, 2003; EU Commission, 2002; Universidad Complutense, Madrid, 2001, 2007/08; University of Catania, EC funded , 2007 (cancelled due to bereavement).

Jarvis. (Accepted invitations include): Confederation of Asian and Pacific Accountants, Osaka, 2007; Maltese Institute of Accountants Conference, 2004;  Kenyan Institute of Accountants 2004; Ugandan Institute of Accountants, 2004; Institute of Accountants, Turkey, 2007; Eurofi, Brussels, 2006; European Finance Convention, Athens, 2007; European Commission 2005-; Brussels 2005; European Financial Services Round Table, Stockholm, 2006.  

Rigby. Employers Association of Canary Islands, 2007; University of Bradford, 2006; City of Barcelona, 2004, 2005, 2006;  Carlos III University, Madrid, 2003-7; British Universities Industrial Relations Association , 2003; Congresses of Comisiones Obreras, 2002, 2004; Universities of Alicante, Valencia, San Pablo (2001/2).

Scriven. University of Cantabria, Spain (2007); University of South Australia (2006); The Financial Services Forum (2006) and ICG (2005), London (professional bodies of marketers); Vlerick Business School Gent, Belgium (2004); Assumption University, Bangkok (2003).  Australia and New Zealand Marketing Academy, (2003, 2004); European Advertising Effectiveness Symposium, Amsterdam (2002).

Invited writings:

Ietto-Gillies. (Accepted invitations include): Chapter in Bruno de Finetti: Radical Probabilist by M.C. Galavotti (ed.) College Publications, 2008; Chapter 10, Globalisation and Security. An Encyclopedia, by R. Munck (ed.) (2008, Praeger); Contribution to debate on ‘Fashion Victims: Report by War on Want’, in Critical Perspectives on International Business 2007, 3, 2; introduction and co-editing (with M. Papanastasiou) special issue of Transnational Corporations, (2004, August); Chapter 26, A Guide to What’s wrong with Economics by E. Fullbrook (ed),  (2004, Anthem); Chapter 7 in Handbook of Globalisation by J. Michie (ed.), (2003, Elgar); Chapter 14 in Methodology, Microeconomics and Keynes. Essays in honour of Victoria Chick, Arestis, Desai and Dow (eds), (Routledge, 2002). Book reviews: Transnational Corporations (2007); Long Range Planning (2007), Review of Social Economy (2007/8), Economic Journal (2002).

Ehrenberg. Quarterly columns, Marketing Research.

Jarvis. Chapter in Enterprise and Small Business, FT Prentice Hall, 2006; article: Contemporary Issues in Accounting Regulation, 2001.

Rigby. Articles in: ARXIUS  Journal of Social Sciences, (special issue 2007); Trabajo, (special issue, 2004); Revista de Economia y Sociologia, Ministry of Labour and Social Affairs, Spain,  2004. Chapter in: Trade Unions Membership in Europe, (ed. Beneyto, 2004); two chapters in Trade Unions and Democracy, eds M Harcourt and G Wood, 2004. Book review: Journal of Common Market Studies, 2005.

External PhD examination, learned societies, media:

External examiners: Leeds University, 2002 and Birkbeck, 2005 (Ietto-Gillies); Universities of Portsmouth (2005), Glamorgan (2007) (Jarvis).

Learned Societies involvement:

British Universities Industrial Relations Association, Association of Contemporary Iberian Studies (Rigby); European International Business Academy (Ietto-Gillies); Media: Interviews on: CNN Business Europe (23/11, 2001; 8/6, 2002; 26/3, 2002) (Ardy).